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The site had the following on the site, "Have a question or need an insurance quote? This field is for validation purposes and should be left unchanged." We observed that the web site said " Paying too much for auto insurance? You probably are but we can help." It also stated " Homes are your most valuable possession. Have the right homeowners insurance policy? Own a business and need commercial. We also provide extremely competitive. Health insurance policies that cant be beat. Welcome to our new site." The header had arizona insurance as the highest ranking keyword. This keyword was followed by insurance arizona, auto insurance arizona, and health insurance arizona which isn't as urgent as arizona insurance. The other words the site uses is arizona home insurance.